Will Alexa Chung change how you get dressed in the morning?
Alexa Chung has launched a social style app based on a virtual dressing room.
VILLOID, “inspired by the computerized wardrobe in the 90s movie Clueless”, allows users to share their looks, covet what others are wearing, and buy brands like Converse, Acne, Marc Jacobs and Chloe to fill in the gaps.
“I suppose that scene in Clueless where the computer puts an outfit together from Cher’s wardrobe really stayed with me,” Alexa says in the blurb.
“Clothes are fun, making mistakes is fun, being inspired is fun. VILLOID celebrates the process of getting dressed and showing your friends,” adds Alexa, who co-founded and is creative director of the app, described as similar to Instagram but specifically for fashion and with a ‘buy’ button.
Users can share their style by uploading photos and products onto a mood board, follow friends and style icons.
You can buy it now in the App store globally, with an Android version due to launch later this year/early 2016.